Using content to regionalize a brand.
The team of Chopard Eyewear wanted to promote their brand efficiently to a targeted Middle Eastern consumer.
Brands without local channels find it a constant struggle to find unique ways to push their brand story with relevance and international alignment. Our solution was to create unique videos for each of their collections centred around key influencers that best fit the collection style.
By teaming with fashion and style influencers who appreciated high quality content we were able to forge deep relationships with the brand beyond a project payment. The stunning videos were used on the influencer’s own channels as well as distributor’s channels for the brand in the GCC and amplified through paid social.
Generating a huge amount of awareness for the brand and increased interest at the point of sale, the campaign was a huge success for the brand in the region.