Launching a luxury fashion e-commerce platform.
To position and create a digital brand guidelines for a fledgeling brand and to make it move fast – brand awareness and ultimately sales were immediate points of action.
was put in place.
Lebs.com is the phonetic translation of “your clothes” in Arabic. After crunching data and coupling this with our fashion instincts we developed a strategy for lebs.com that distinguished it from its’ peers and competitors. As a platform that was all about style – individualism, challenging the norms and disrupting the fashion landscape, our fast-moving content strategy utilized an eco-system of channels that were owned, paid, earned and also utilizing some of the most influential on Snapchat, Instagram and YouTube.
Conclusion & Results
Within 3 months, Lebs.com was on the map, and competitors were keeping an eye on it. Within 3 months we witnessed the following: 28,346.208 Impressions 23,565.000 Engagements
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