Take a B2B business B2C.
Fit Fresh were looking to take their strong wholesale business to a consumer market to raise brand awareness about their supremely fresh products and launch an e-commerce platform.
Creative Content Strategy
Ad Campaign Production
Social Media Management
Using an ecosystem of content around the brand we used storytelling to create awareness of the most positive features of the brand. Without touching the logo we were able to create relevance and form a visual language around the brand that showcased the most unique features and highlighted them to a wide audience of new customers. We used influencers to amplify new launches and the launch of the e-commerce platform.
We are famous for repositioning brands in 12 weeks through content and this was a perfect example of just that. A fast and direct new content direction allowed Fit Fresh to speak to a whole new audience who were interested in fresh, healthy living and appreciated brand who were on trend. The content was the key and amplification of key launches through some of the region’s hottest fashion, fitness and lifestyle influencers helped Fit Fresh to forge a new place in consumers’ lives and shopping lists!
The brand was launched successfully to a whole new audience of consumers and the socials and e-commerce helped Fit Fresh to gain new positions in key distribution points.