The Accor group came to us to help them launch a new hotel on Palm Jumeirah to attract a creative audience.
The brief was to position Th8 as unique, creative and cool and ensure the brand would appeal to a young, niche audience who were looking for something fresh and new that felt international and boutique.
Creative Content Strategy
Ad Campaign Production
Image Library Production
We created a stills and video campaign to showcase the best of the brand, highlighting the unique experience, especially in the Dubai hospitality landscape.
We shot all the content required for the launch of Th8 across 14 days to be ready for their time sensitive launch. This included images of their rooms, F&B, lifestyle and campaign imagery. During this shoot we used 2 days to produce a brand video to be used for the launch campaign.
We were able to give the hotel a body of launch material that was coherent and cohesive in the absence of a brand. Targets of booking rooms were met for the launch period ahead of time.