Launching a new season collection to a regional audience.
The team from Vilebrequin came to us to create and end-to-end solution to launch their new collection through retail and direct marketing. This involved creating brand assets from scratch. We worked on a creative plan to develop a catalogue that would showcase their products with a regional feel to engage the local audience to feel more akin to the brand.
We did the creative for a new campaign shoot that was designed to be used in print, social and through direct marketing. We produced the campaign at Nurai Island using cast the reflected the feel of the region while still communicating the brand sentiment.
It was very important to creatively address the casting and styling of this campaign to resonate with the local audience.
Success! The catalogue and video content was distributed through all stores in the GCC and used on social media and newsletters. The content was very well received by the GCC audience and there was a direct increase in sign ups and sales due to this campaign.