Using influencer content to raise awareness

In the absence of having own channels in the region, Chopard Eyewear represented by their distributor, came to us to help them raise awareness on the positioning and the elite nature of their superior frames and sunglasses.

  • We worked on a series of content featuring some of the region’s most relevant influencers to showcase individual collections from the brand that most suited the chose star and their community.

  • We used listening and our network to hand pick influencers that would best showcase their different collections in line with their own sense of style. We creatively directed and produced content that resonated and was genuinely loved by the targeted communities who connected and eventually purchased.

  • Each campaign gained over 5 million views through content sharing and paid creating a huge amount of awareness for the brand and creating a massive impact for distributors at point of sale gauged by the sales of the unique collections.

  • Creative Content Strategy

    Creative Direction

    Content Production

    Ad Campaign Production

    Influencer Management

    Public Relations

    Paid Media Management