The Accor group came to us to help them launch a new hotel on Palm Jumeirah to attract a creative audience
The brief was to position Th8 as unique, creative and cool and ensure the brand would appeal to a young, niche audience who were looking for something fresh and new that felt international and boutique.
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We created a stills and video campaign to showcase the best of the brand, highlighting the unique experience, especially in the Dubai hospitality landscape.
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We shot all the content required for the launch of Th8 across 14 days to be ready for their time sensitive launch. This included images of their rooms, F&B, lifestyle and campaign imagery. During this shoot we used 2 days to produce a brand video to be used for the launch campaign.
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We were able to give the hotel a body of launch material that was coherent and cohesive in the absence of a brand. Targets of booking rooms were met for the launch period ahead of time.
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Creative Content Strategy
Creative Direction
Stills Production
Video Production
Ad Campaign Production
Image Library Production
